Search engine marketing (SEM), also known as pay-per-click (PPC) – the most popular form of SEM, is a type of internet marketing which consists of buying and selling websites on the major search engines using highly targeted keywords to drive traffic for profit. This is one of the most effective forms of online advertising because advertisers can reach very specific target audiences.

SEM is the process of purchasing keywords on search engines in order to drive traffic for profit. SEM is also referred to as pay-per-click (PPC) because advertisers “pay per click” every time somebody visits their website from an advert displayed in a sponsored link. SEM works well for companies with products or services to sell online because they can reach customers who are already searching for what they offer.

SEM includes three main categories of internet marketing: paid search, search engine optimisation (SEO) and content marketing. Search engine optimised advertising is based on organic or non-paid results that appear in response to a web user’s query. SEM, on the other hand, is paid advertising – advertisers pay to have their message appear in search results when a user enters a relevant keyword phrase.

Organic listings are achieved with SEO techniques, including content creation and optimisation of HTML tags on webpages. While these may be important in order to achieve top rankings in organically-ranked searches, they are useless for paid listings.

Also Read: When Advertising Using Search Engine Marketing Sem You Only Pay

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