when optimising a website for search, what impact do meta and title tags have on the search engine?

There are a number of different SEO elements to a website, and a Google search optimization expert will typically recommend several iterations in order to reach a satisfactory result.

Here, we’re going to focus on meta tags and title tags, two areas where there’s been significant debate about what constitutes quality content. In fact, when you look at the impact that each has on search engine results page (SERP) rankings, it seems that Google doesn’t much care for either of them.

Meta tags: The story so far

According to Yahoo!’s Keyword Tool, around 400 people per month type ‘meta’ into their web browser address bar; probably not many more than enter ‘color’ or ‘car’. If I were one of those people then I’d be disappointed by the lack of meta-related intelligence on offer. The only significant result is a Wikipedia entry for ‘metadata’, which defines it as: structured data that describes, explains, locates or otherwise makes it easier to find and use other data.’

That’s helpful. It’s also at odds with the definition provided in the SEMrush Keyword Difficulty Tool:

Meta tags are HTML codes included in a webpage’s header containing information about how search engines should process and display that page. Also known as meta keywords, they were once an important ranking factor but lost this status over time.

Also Read: Sofurry Search Engine

FAQ: When Optimising a website for search, What impact do meta and title tags have on the Search Engine?

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